About Us
In Vitro Technologies are the premier supplier for cell biology and translational research throughout Australia and New Zealand.
Our range of cells, consumables, reagents and laboratory equipment support your cell biology workflow in the fields of Cancer, Neuroscience, Immunology, Diabetes & Obesity, Cardiology, Pharmacology, and Drug Discovery. By partnering with world-class suppliers, In Vitro Technologies enables high quality, reproducible data, allowing researchers to accelerate discovery and publish high impact papers.
“Accelerating Discovery”
Our mission is to accelerate discovery into ground breaking Australian research. We strive to support your research by providing world leading products and extensive applications support to aid in the generation of fast, high quality, reproducible data, allowing high impact publications. Accelerate your discovery with In Vitro Technologies.
Meet the Team
Sanjeev Alfred
Scientific Divisional Manager
Sanjeev Alfred brings over 18 years of transformative experience in the life sciences and diagnostics industries, leading Invitro Technologies' Science Division with a clear vision for innovation and excellence. His forward-thinking strategies are designed to empower Australian science, address the evolving needs of the market, and strengthen partnerships with our global principals. A dedicated leader, Sanjeev fosters a culture of growth and collaboration within his team, ensuring they deliver exceptional service, technical expertise, and solutions that accelerate scientific discovery and create meaningful breakthroughs.
With a PhD in Biological Sciences from the University of Sydney and an Executive MBA from Australian Catholic University, Sanjeev combines scientific expertise with strategic business acumen. His distinguished career includes pivotal executive roles at Haemokinesis, Bio-Rad, Thermo Fisher Scientific, and other global leaders.
Sanjeev's leadership is at the heart of our mission to deliver innovative solutions that inspire progress in science and technology.
E: sanjeev.alfred@invitro.com.au
M: 0408 819 139
Lorraine Barrett
New Zealand Country Manager
Lorraine has a Bachelor of Science from the University of Auckland and has over 14+ years’ experience within the Life Science and Healthcare industry. Lorraine first joined the In Vitro Technologies NZ Team in 2013 as the Life Science Product Manager for our Cell Culture portfolio. Since then Lorraine has moved into a management role and now manages the New Zealand Sales & Operations Team across our Life Science, Medical and Diagnostic divisions.
As the New Zealand Country Manager it is Lorraine’s responsibility to ensure we are constantly delivering the best possible service to all of our customers across all divisions. Lorraine enjoys working closely with our Customers, Territory Managers and Product Managers to ensure this service is reflected in our performance. We understand the importance of great customer service and delivering high quality products to our customers.
e: Lorraine.Barrett@invitro.co.nz
p: +64 21 709 14
Frances Casamento
Facility Equipment Manager
Frances has completed an Associate Diploma of Pathology at Sydney Technical College followed by a Master of Science in Medicine from Sydney University. Her research career focused on early screening tools for Downs Syndrome in pregnancy and Diabetic responses to transplantation and grafting of tissue with Published articles in both the Journal of Obstetrics, Gynaecology & Reproductive Biology and Cell Transplantation.
Frances has been part of the In Vitro Technologies team since 1997 in various roles to support the growth of the company. As a Life Science Equipment Specialist, she has provided scientific as well as technical support to the equipment portfolio across Australia. Her Facility Equipment Manager role includes management of key portfolios IC Biomedical, Nuaire and the Life Science Equipment team that supports Australian wide equipment needs.
e:Frances.Casamento@invitro.com.au
p: 0421 585 840
Jessica Leow
Reagents & Cell Analysis Business Manager
In her capacity as a Business Manager for the Reagents and Cell Analysis team, Jessica leads the Territory Management team where she focuses on building strong customer relationships, driving revenue growth, and expanding our market reach. Following her graduation, she moved into the commercial world as a Product Sales Specialist where she received multiple outstanding sales achievement awards. Jessica enjoys working closely with the team to ensure the highest standard of customer service and technical assistance to our customers.
She completed a Masters in Biotechnology from the Australian National University where her research was focused on creating a novel platform to study drug resistance in Malaria. Throughout the years, she has worked as a researcher across a number of fields such as biochemistry, molecular diagnostics and developmental biology. In her free time, Jessica loves to garden and hiking around Victoria.
E: jessica.leow@invitro.com.au
M: 0499 352 948
Rehen Paul
Scientific Marketing Manager
Rehen leads our strategic marketing efforts within the Science division. With a focus on delivering scientifically accurate content and targeted campaigns, he ensure our products resonate with science professionals, researchers, and laboratories. Working closely with the Product Management team and through rigorous market analysis and collaboration, Rehen develop insightful materials, digital strategies, and training resources that highlight our commitment to quality and innovation.
Rehen completed Post graduation studies in Biotechnology and Bioinformatics from La Trobe University where his research was focused on novel inhibitors for Necroptotic regulators. He is proficient in Molecular Biology, Cell Biology and Biochemistry. He joined In Vitro Technologies in 2017 and has always focused on strengthening our brand and plays a vital role in advancing our presence as a trusted industry leader.
E: rehen.paul@invitro.com.au
P: 0401 243 440
Cher-Lynn Soh
Product Manager - 3D cell culture and Protein analysis
Cher-Lynn has completed her PhD at the University of Adelaide where she studied the insulin growth factor (IGF) signalling pathways in cancer. Her research focused on characterising proteins involved in the IGF pathway using various methods to elucidate protein structure and function.
Since then, Cher-Lynn has worked in the Life Science industry and gained experience on different techniques in biomarker analysis, tissue imaging and single cell technologies. She has now joined the In Vitro team as a Product Manager responsible for the 3D cell culture and protein analysis portfolios.
Coupling a genuine interest for science and years of training on the bench, Cher-Lynn is motivated to help clients with their research needs
e: cher-lynn.soh@invitro.com.au
p: 0459 908 705
Dr Sara Sadeghipour
Product Manager – Bioprocess ANZ
Sara Sadeghipour holds a PhD from the University of Sydney, where her research focused on the impact of mutations in enterovirus 71 (EV71) 3D polymerase on genome replication fidelity and virulence in mice, with the ultimate goal of developing a therapeutic vaccine for EV71.
Following her PhD, Sara gained valuable experience as a research fellow at the Heart Research Institute and Monash University, specializing in virology, cell therapeutics, and stem cell research. In 2019, she joined the Life Science Support team at In Vitro Technologies, quickly advancing to team leader due to her dedication and expertise.
In April 2021, Sara expanded her role as a Technical Sales Representative at United Bioresearch Products, supporting VIC and SA. She rejoined In Vitro Technologies in April 2022 as Product Manager for the Bioprocess portfolio, overseeing brands such as INFORS HT, Raypa, Lauda, and C-CIT Sensors.
Sara is deeply committed to providing top-tier technical support to ANZ bioprocess customers and sharing her extensive knowledge with her colleagues.
Contact: Sara.Sadeghipour@invitro.com.au
Katelyn Meier
Product Manager – VIC/TAS
Katelyn completed a Bachelor of Biomedical Science followed by honours at Deakin University where she focused on the regulation of gene expression in breast cancer cells.
Katelyn became part of the In Vitro Technologies team in 2017 as a Life Science Support Specialist and provided scientific as well as technical support to the consumables portfolio across Australia. She is now a Territory Manager and supports the needs of researchers across Victoria and Tasmania.
e: Katelyn.Meier@invitro.com.au
p: 0407 853 359
Jeremy Hill
Equipment Specialist & Engineer - WA/SA
Jeremy joined In Vitro Technologies in September 2018 as Service engineer for Infection control and Scientific divisions, then recently taking on the challenge of the Equipment specialist in August 2021, whilst keeping the service aspect of his role for Scientific Division
Jeremy comes from a strong background of service engineering within the medical and bio- pharma industries traveling globally as a service engineer
After having worked on all seven continents across the globe, Jeremy settled in Western Australia back in 2008 and has quickly made Perth his home
e: jeremy.hill@invitro.com.au
p: 0432 075 969
Dr. Rocio Jimenez-Martinez
Territory Manager - QLD
Rocio completed a Degree in Dental Surgery and a Master’s degree in Dental Science at Autonomous University of Mexico State. She also completed her PhD in Immunology at QIMR Berghofer Medical Research Institute-Griffith University. Her research focused in the screening, identification, testing and synthesis of compounds that enhance human immune function.
After completing her studies, she undertook a temporary position as a research officer at QIMR. She has recently joined the company as life sciences territory manager QLD.
e: Rocio.Jimenez-Martinez@invitro.com.au
p: 07 3219 0022
Chris Mintoff
Life Science Territory Manager - VIC
Chris has completed an MPhil in Medicine (Cancer Research) from the University of Melbourne, where his research focused on investigating the biological heritability of melanoma metastasis patterns using patient-derived xenografting. Following his academic pursuits, he gained further practical experience in breast cancer research before transitioning to lab management. His career in life sciences, research & development and management has been diverse, reflecting a commitment to advancing medical science. Recently, he joined In Vitro as a Life Science Territory Manager, where he continues to leverage his expertise to drive innovation and support scientific progress.
e: chris.mintoff@invitro.com.au
p: 03 9771 3700
Andrew Lowry
Equipment Specialist - QLD/NT
I have over 10 years’ experience in Scientific sales covering the Equipment, Consumables and Chemical portfolios. Working across a broad range of fields including Life Science, Food and Beverage, Industrial and Mining.
I joined In Vitro Technologies in July 2021 as an Equipment Specialist covering Queensland and Northern Territory, and really enjoy the personal interactions with the customers to help identify and provide solutions to meet their requirements.
Rachel Lund
Territory Manager - NZ South Island
Rachel has a PhD from the University of Otago and has worked as a Teaching Fellow and Laboratory Demonstrator in the Department of Physiology at University of Otago. Throughout her postgraduate research, Rachel has gained 4 years’ experience working with Molecular Biology, Microbiology and Tissue Culture applications.
Rachel is based in Dunedin and is responsible for all our Life Science & Industrial Science equipment and consumable needs for the South Island. Rachel is dedicated to providing excellent customer service and technical sales support to all our customers.
e: Rachel.lund@invitro.co.nz
p: 09 573 0770
Dr. Vy Pham
Life Science Support Specialist - Team Leader
Vy obtained her PhD in Swinburne University of Technology where she studied the interactions of mammalian cells and infectious microorganisms with different types of nanostructured materials. She continued her postdoctoral research in polymer science for agricultural applications and developing vaccine delivery formulations for livestock, funded by Cooperative Research Centre for Polymers. With more than seven years conducting research in academia, she developed expertise in cell culture, cell imaging, polymer formulations and nanomaterial characterization.
Vy joined the In Vitro Technologies team in November 2021 as a Life Science Support Specialist to provide scientific and technical support to researchers across Australia.
e: vy.pham@invitro.com.au
p: 03 9771 3700
Rupal Pichholiya
Life Science Support Specialist
Rupal Pichholiya is a recent graduate with Master of Biotechnology from Monash University.Rupal also participated in market analysis and healthcare administration work.
Working both in the laboratory and on the desk Rupal is confident to take diverse roles. With experience in dealing with customers and clients and resolving their issues. Her role at In Vitro Technologies, is to assist the Life Science Team as a Support Specialist and contribute towards day-to-day tasks.
e: rupal.pichholiya@invitro.com.au
p: 03 9771 3700
Merina Perera
Life Science Support eCommerce Specialist
Merina completed a Masters in Professional Computing at Swinburne University of Technology. Her role is to provide support to ecommerce portal users as well as to provide the general support to Life Science Team
Merina is committed to providing excellent customer service to our life science customers.
e: merina.perera@invitro.com.au
p: 03 9771 3700
Lucy Nguyen
Scientific Inside Sales Representative
Lucy completed her Bachelor of Pharmaceutical Science and an Honours in Science at Monash University, majoring in Immunology in atherosclerosis. During her career, she has specialised in laboratory instrumentation and explored the world of clinical trials.
Lucy joined the company in 2023, where she contributes to sales and support for reagents in the Life Science space, as well as laboratory equipment.
e: lucy.nguyen@invitro.com.au
p: 03 9771 3700