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ATCC media have been used by ATCC for over 50 years, with formulations that have proven to be reliable for expansion of most cell types.

ATCC media are uniquely formulated according to cell-growth recommendations of original cell line depositors and ATCC cell culture specialists. In some cases, media formulations differ slightly from other commercially available equivalents. Using ATCC media is the best way to guarantee robust cell growth, ensuring that you'll have a supply of cells when you need them.

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ATCC offers a variety of media formulations for use in serum-free or low-serum culture conditions to support the growth of stem cells or primary cells.

ATCC Cell Proliferation Assay kits are convenient and valuable tools for the quantitative evaluation of a cell population's response to external factors that affect cell viability and growth.

MTT Cell Proliferation Assay Kit Utilizes the most widely accepted detection reagents, tetrazolium salts, for the safe, accurate, and straightforward quantification of changes in cell proliferation. Among the applications are drug sensitivity, cytotoxicity, response to growth factors, and cell activation.

XTT Cell Proliferation Assay Kit Utilizes the second generation tetrazolium dye, XTT (sodium 2,3,-bis(2-methoxy-4-nitro-5-sulfophenyl)-5-[(phenylamino)-carbonyl]-2H-tetrazolium inner salt), to measure cell growth, cytotoxicity, and apoptosis. It is a homogenous, highly sensitive, reproducible assay, and adaptable to high-throughput screening.

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